What is the ECO LABEL Approach?

ECO LABEL is a voluntary program, which means that manufacturers, importers and retailers can apply for labels for their products.

Usually, the life cycle of a product begins with the extraction or cultivation of raw materials such as cotton (for textiles) or wood (for paper products). When the product is disposed of or recycled, it continues into manufacturing and packaging, distribution, use, and finally the “life cycle” stage.

When developing ECO LABEL criteria for products, the focus is on the stages where the product has the highest environmental impact, and this differs from product to product.

For example, when looking at textiles, fabrics have strong environmental impacts when they are dyed, printed and bleached. This is why experts design criteria for textiles to ensure that damage during production is reduced as much as possible. For other products such as detergents, substances entering the products are one of the main priority areas. Other products, such as electronic equipment, have a very high environmental impact in their use stages, so the criteria will focus on the efficiency of their energy consumption.

Thousands of products and services, from detergents to baby textile products, have ECO LABEL certification. In this sense, ECO LABEL is a reliable label that identifies products with reduced environmental impact. ECO LABEL's unique approach means;

• Tags have been verified by independent experts
• Ambitious criteria for dozens of different product and service categories are regularly updated
• The entire product life cycle is taken into account, from production to recycling or disposal.
• Consumer health and responsible production are guaranteed
• Products comply with high quality performance thresholds.